Doing Away With Exploding Heads

Interactive campaigns grow up

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

In digital advertising, the creative and the tech guy should be friends. Or at least that's the goal at most interactive agencies. Whether it plays out that way in practice is a little more complicated, according to Ian Tait, global interactive executive creative director at Wieden + Kennedy.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in