'Who Will Care For Him When I'm Gone?' Dog's Underwear Obsession Gets Owner Planning for the Future

The campaign for Dogs Trust by Creature promotes the free Canine Care Card service

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Who doesn’t love a shaggy dog story? But sadly, they don’t all end happily. And for some animals, the future can be quite uncertain—a point being made by British animal shelter Dogs Trust in a campaign that wants owners to prepare for the future.

The “Underwear Ever After” campaign from London agency Creature aims to promote the charity’s Canine Care Card, a free service that promises dogs will be cared for when their owner passes away and a new home sought for them too.

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