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Dog-Friendly Shake Shack Fetches New CMO From Dog-Centric Bark

Jay Livingston spent his first week sweating it out in the burger chain's restaurants

Livingston will focus on consumer data and the digital experience.Shake Shack
By Robert Klara

February 11, 2019

In early December, the better-burger chain Shake Shack partnered with Bark (progenitors of the popular subscription service BarkBox, which features dog toys and treats) to offer an exclusive line of chew toys including Frenchie Fries, a Never-Melt Milkshake and—of course—a BarkBurger. “Perfect for your four-legged Shack fan,” the company promised.

Robert Klara

Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.

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