Dog-Friendly Shake Shack Fetches New CMO From Dog-Centric Bark
Jay Livingston spent his first week sweating it out in the burger chain's restaurants
Livingston will focus on consumer data and the digital experience.
Shake Shack
In early December, the better-burger chain Shake Shack partnered with Bark (progenitors of the popular subscription service BarkBox, which features dog toys and treats) to offer an exclusive line of chew toys including Frenchie Fries, a Never-Melt Milkshake and—of course—a BarkBurger. “Perfect for your four-legged Shack fan,” the company promised.
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