Does Sex Really Sell?

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Society drives people crazy with lust and calls it advertising,” John Lahr once wrote. Of course, whether that craziness translates into sales is debatable.

MediaAnalyzer Software & Research in Somerville, Mass., recently set out to explore how men and women look at sexually themed ads and what effect, if any, that visual behavior might have on the ads’ effectiveness. In September, the company had 200 men and 200 women take an online test. The first part of the test solicited general opinions about sex in advertising.

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