Does Foursquare Offer Enough to Woo Advertisers Long Term?

Some stats on the social-mobile company

During this year’s mercilessly cold winter, Foursquare managed to reignite its business, scoring a $15 million funding round from Microsoft as well as a three-month integrated campaign with Heineken. The developments renewed hopes for the social-mobile company as user growth (45 million app downloads, at last count) only crawled along compared to burgeoning mobile rivals Snapchat and WhatsApp.