Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Good news, relatively speaking, for CEOs who’d like to get their faces on TV: In polling conducted among LinkedIn members for AdweekMedia, relatively few respondents said seeing the CEO in a company’s advertising makes the message less credible — though well under half said it makes the ad more credible.
The poll, conducted in late May and into June, posed the question: When a company uses the CEO in its advertising, do you find the message more credible, less credible, or does it make no difference?
Overall, “makes no difference” won a plurality, with 49 percent of the vote.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in