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Morton’s of Chicago has awarded its advertising account to Doe-Anderson.
The Louisville, Ky., shop had pitched the estimated $4 million business two years ago, losing out to Laughlin/Constable in Chicago.
After assignments for a Morton’s opening in Louisville, Doe-Anderson reignited the client’s interest.
“We got a call from John Bettin, president of Morton’s, second-guessing the [review’s] decision,” said an agency source.
The shop showed Bettin its work for Maker’s Mark whiskey. A customer-retention program matched the steak-house’s shift in strategy.
“There was no question that Doe-Anderson was the best fit,” said Bettin.
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