Doe-Anderson Enters Automotive Retail Category With Valvoline Win

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CHICAGO-Ashland Oil’s Valvoline Instant Oil Change division assigned its $6-7 million account to Doe-Anderson Advertising in Louisville, Ky., after an informal review of more than a dozen agencies.
Doe-Anderson, which handles corporate advertising for Lexington, Ky.-based Ashland, succeeds Meridian Communications in Lexington on the Valvoline Instant Oil Change business.
Craig Grenko, Valvoline Instant Oil Change director of marketing, launched the search earlier this year [Adweek, May 12], saying at that time the intent was simply to see “what’s out there.”
In Doe-Anderson, he said, he found an agency best suited to handle the 493-unit auto service...

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