Doe-Anderson Enters Automotive Retail Category With Valvoline Win

CHICAGO-Ashland Oil’s Valvoline Instant Oil Change division assigned its $6-7 million account to Doe-Anderson Advertising in Louisville, Ky., after an informal review of more than a dozen agencies.
Doe-Anderson, which handles corporate advertising for Lexington, Ky.-based Ashland, succeeds Meridian Communications in Lexington on the Valvoline Instant Oil Change business.
Craig Grenko, Valvoline Instant Oil Change director of marketing, launched the search earlier this year [Adweek, May 12], saying at that time the intent was simply to see “what’s out there.”
In Doe-Anderson, he said, he found an agency best suited to handle the 493-unit auto service chain.
“We’re very comfortable with Doe-Anderson’s integrated approach to marketing, and comfortable with the chemistry I think is there between us already,” Grenko said.