Dodge Tries New Tack for Ram

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

DaimlerChrysler’s re-styled Dodge Ram will be launched this fall under the division’s new tagline, “Grab life by the horns.”

The estimated $60 million campaign from PentaMark for the 2002 Ram pickup breaks in mid-September with a TV, radio, outdoor and print campaign.

TV spots that break Sept. 17 feature music by Aerosmith, who earlier this year signed on to promote Dodge.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in