Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Don Coleman Advertising tweaks traditional family imagery and takes a hip approach in a new campaign targeting African Americans for the 2001 Dodge Caravan, a vehicle usually associated with the stereotypical “soccer mom.”
TV, print and radio ads for Caravan are set to break in mid-October. The effort represents the Southfield, Mich., agency’s first work for the minivan brand in about five years.
The Caravan TV spot, which uses an African American cast, shows a working mom wearing red leather who needs to get away from her family now and then.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in