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Ever think back to a Super Bowl ad you loved only to blank on the brand that made the ad? That’s the message Ram is pushing out in a pre-Super Bowl video, “Can’t Remember,” released today.
The video, which features two cowboys reminiscing on past Super Bowl ads, is part of a trio of videos released by Fiat Chrysler Automobiles in advance of the game on Feb. 3. Oliver Francois, FCA’s chief marketing officer, didn’t say whether the videos would run during the game or whether they were intended to be teasers to something bigger.