Dodge Challenger Starring in TNT Microseries

TNT will launch a microseries on July 22 to promote the Dodge Challenger, while giving consumers a shot to win the new automobile and participate in other promotions.

Lucky Chance is a crime drama that features the Challenger as the protagonist’s car of choice. The series encompasses 20 two-minute episodes running during TV shows Bones and Law & Order. The premiere of Lucky Chance will offer the first six episodes of the series during Bones.

After it airs, the series will live online at the Lucky Chance Web site, www.tnt.tv/series/luckychance, with AT&T and Dodge as sponsors. Like Dodge, AT&T will push its products via placement and broadcast spots for the series.

Viewers will be able to interact with the Dodge brand through a Challenger driving game, a Dodge trivia game and enter a contest for a chance to win a 2009 Dodge Challenger.

The Challenger, arriving in showrooms later this summer, is hitting the market as fuel price concerns are dragging down sales of both large vehicles and high-powered cars.