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Dodge celebrates the Super Bowl in a spot created by Austin agency GSD&M that ran during NBC’s Super Bowl Pregame show.
The spot opens with a voiceover extolling the ability of the Super Bowl to “bring an entire nation together” over footage of friends and family enjoying the Big Game. “Whatever magic it is that gets us to crowd around our television sets for a brief, glorious moment in time, we’re thankful.”
Then the ad pulls the rug out from under viewers and reveals the real reason Dodge is thankful, as the scene shifts to empty roads: “… because the streets are just empty as hell right now.”
The remainder of “Empty Streets” focuses on a pair of Dodge cars muscling speeding their way down the empty streets, before concluding with the “Domestic.
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