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CHICAGO The American Academy of Orthopaedic Surgeons has tapped Interpublic Group’s Campbell Mithun to create a public awareness campaign about musculoskelatal health and its impact on quality of life.
The Minneapolis agency will handle the business out of its HealthInnovators practice, which specializes in health-oriented advertising and marketing. The practice’s clients have included United Healthcare and the American Academy of Dermatology.
“We are excited to bring a fresh eye to the powerful work the AAOS does,” said Beth Miller, general manager, Campbell Mithun HealthInnovators, in a statement.
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