Doctors Call on Campbell Mithun

CHICAGO The American Academy of Orthopaedic Surgeons has tapped Interpublic Group’s Campbell Mithun to create a public awareness campaign about musculoskelatal health and its impact on quality of life.

The Minneapolis agency will handle the business out of its HealthInnovators practice, which specializes in health-oriented advertising and marketing. The practice’s clients have included United Healthcare and the American Academy of Dermatology.

“We are excited to bring a fresh eye to the powerful work the AAOS does,” said Beth Miller, general manager, Campbell Mithun HealthInnovators, in a statement. “The importance of healthy bones, joints, ligaments, tendons and muscles can’t be underscored. It is a centerpiece for physical well-being, and AAOS has been a pioneer and leader for nearly 75 years in strengthening the understanding for this issue.”

Billings for the assignment were undisclosed. The Rosemont, Ill., organization’s last recorded ad spending came in 2001, with expenditures of $1 million, according to TNS Media Intelligence.