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Truth in advertising has always been somewhat loosely defined. So it’s small wonder Kohnke Hanneken in Milwaukee thought it wouldn’t have a problem if a public relations man portrayed a doctor in a commercial for Waukesha Memorial Hospital.
Instead, the Milwaukee Journal Sentinel learned of the phony doctor, wrote a story and set off a controversy that brought the agency a letter from the Wisconsin Better Business Bureau–as well as guarded but earnest tsk-tsks from ad executives in town.
The spot shows a man purporting to be “Dr.
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