Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
In a move that adds more uncertainty to its advertising plans, the vice president of marketing at Levi Strauss & Co.’s Dockers division is moving on.
Richard Hanson–who works closely with Dockers agency Foote, Cone & Belding in San Francisco–is to become Levi’s vice president of brand development in Europe. He will assume his new post in late September, said a company representative. A replacement here has not been named.
Earlier this year, Hanson replaced FCB’s summer TV campaign with a spot by Bartle Bogle Hegarty in London, which handles the brand in Europe [Adweek, July 20].