Dockers Loses Marketing Chief

In a move that adds more uncertainty to its advertising plans, the vice president of marketing at Levi Strauss & Co.’s Dockers division is moving on.
Richard Hanson–who works closely with Dockers agency Foote, Cone & Belding in San Francisco–is to become Levi’s vice president of brand development in Europe. He will assume his new post in late September, said a company representative. A replacement here has not been named.
Earlier this year, Hanson replaced FCB’s summer TV campaign with a spot by Bartle Bogle Hegarty in London, which handles the brand in Europe [Adweek, July 20].