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The results are in: The “global number of Diesel Individuals who dream of participating in Miss or Mister Universe” is 55, according to a new ad for the clothing brand.

In the print execution, a scantily clad woman leans forward. A globe appears behind her, with tiaras marking where the pageant hopefuls pre sum ably reside.

The effort, by Diesel’s in-house crea tive team with support from Kes sels Kramer in Amsterdam, Netherlands, is part of a global campaign that pokes fun at market research.

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