Do You Value Ideas More Than the People Who Create Them?

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Uh, oh. It seems the Open Source Movement has crept into the halls of ad agencies and has now started to shape the way we farm for ideas internally. But instead of user-generated ideas, it is everyone-generated ideas. And this movement has many followers drinking the Kool-Aid.

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