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NEW YORK A new global study of consumers found that the most popular forms of Internet advertising score at the bottom when it comes to consumer trust.
Nielsen, the parent company of Adweek, surveyed consumers in 47 markets about their perceptions of different forms of advertising, both traditional and digital. It found that the older forms of ad messages—appearing in newspapers, magazines and on TV—far outscored the most popular forms of Web ads, search links and banner placements.
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