Do We Care What's Real, as Long as We're Content? This Eerie Ad Makes You Wonder

A dark peek into the world of video game We Happy Few.

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

The Matrix immortalized it as the red bill / blue pill moment—a choice between living blissfully ignorant or being soul-crushingly aware of the horrors around you. In the real world, it’s a decision we make each day when we choose whether and where to get news about what’s happening all around us, in the halls of power, in villages half a world away or in homes just down the block.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Your sites feature HTML here...