Do We Care What's Real, as Long as We're Content? This Eerie Ad Makes You Wonder

A dark peek into the world of video game We Happy Few.

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The Matrix immortalized it as the red bill / blue pill moment—a choice between living blissfully ignorant or being soul-crushingly aware of the horrors around you. In the real world, it’s a decision we make each day when we choose whether and where to get news about what’s happening all around us, in the halls of power, in villages half a world away or in homes just down the block.

Now agency Kickstand meditates on that question of comfort versus malaise in an unnerving trailer for video game We Happy Few, set amid a drug-drenched alternate reality of Britain the 1960s.




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