Do We Care What’s Real, as Long as We’re Content? This Eerie Ad Makes You Wonder

A dark peek into the world of video game We Happy Few.

Is this happiness? Is this joy? Is this a dog? Kickstand

The Matrix immortalized it as the red bill / blue pill moment—a choice between living blissfully ignorant or being soul-crushingly aware of the horrors around you. In the real world, it’s a decision we make each day when we choose whether and where to get news about what’s happening all around us, in the halls of power, in villages half a world away or in homes just down the block.

@griner david.griner@adweek.com David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."
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