Do TV Spots Have Blog Appeal? JWT Thinks So

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Despite frequent reports of its demise, TV advertising is far from dead. JWT, in fact, is looking to prove that the best of it can thrive in the era of consumer control by dipping its toes into online social media. The agency has sewn up all the front page ads on the news blog site HuffingtonPost.com this week, inviting users to view, comment on and share some of the agency’s best TV ads.

The experiment, JWT worldwide CEO Bob Jeffrey said, would show that advertisers can benefit from social media because “work that’s really good, people tear it out and save it and pass it around,” much like they did with early Absolut print ads.

The ads invite users to view JWT commercials for clients such as Ford, HSBC and JetBlue.



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