Do Search Firms Play Favorites?

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Donny Deutsch has a terrific new-business record, as he reminded those gathered at the 4A’s new-business summit in June. “We as an agency have been very good at it. If you take Dick Roth out of the process,” quipped the Deutsch CEO, “our winning is 93 percent.”

While Deutsch had some fun with the fact that his agency has never won a Roth-led review, other agency executives aren’t laughing.

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