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If you want to get into college kids' limited coffers, you might want to make them LOL. Eighty percent of higher-education students remember ads that make them laugh, says research by textbook rentals brand Chegg.
"That said, the humor needs to be authentic to your brand and speak directly to your audience," noted Elizabeth Harz vp of business development at Chegg. "Students are quick to filter out messaging and creative that is trying too hard to be 'cool.'
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