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Clients Lost: $10.5 million including Chi-Chi’s: (grade C+)
New Clients: None: (grade D-)
Growth From Current Clients: Down 10% or $40 million: (grade D)
Creativity: Remains evenly solid. Budweiser work needs new punch. A new tagline may help: (grade B+)
Management Savvy: No major wins to speak of, while letting the Chi-Chi’s account get away. A new business streak is needed: (grade C+)
Teachers Comments: Office on bit of a downturn. The agency could really pull off a coup by giving Anheuser-Busch something to spur Bud sales.
Overall Grade: C
Copyright Adweek L.P. (1993)
