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Ernst & Young’s first campaign from D’Arcy Masius Benton & Bowles comes after at least one effort by the shop failed to pass muster with E&Y partners, sources said.
Print ads, beginning this week, will be followed by an animated TV effort in April. The consulting giant will also reveal a new tagline, “From thought to finish.” DMB&B won the $30-35 million account in August.
An initial print campaign was shown to more than 1,000 company partners in Singapore in late September.
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