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Good Housekeeping magazine has awarded its estimated $1-2 million trade advertising account to D’Arcy Masius Benton & Bowles following a review.
The account, which has been inactive for about two years, was previously handled by Jordan, McGrath, Case & Taylor in New York. The agency chose not to defend the business.
Agencies that had pitched the account, sources said, included The Richards Group in Dallas, which confirmed its participation, and Campbell Mithun Esty in Minneapolis, which declined comment.
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