DMB&B Ushers New Tagline for Caddy

September 20, 1993

DETROIT – D’arcy, Masius, Benton & Bowles here launched a new campaign for Cadillac last week. The new tagline for General Motor’s luxury division is ‘Creating A New Standard,’ which is the third tagline change in three years. This week Cadillac introduces advertising for the all-new Deville.
Copyright Adweek L.P. (1993)

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EDITOR'S PICKS

John Lewis' Christmas Ad Is a Lovely Ode to Elton John's Career, and How It All Began

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Media Companies Need to Partner With Brands If They Want to Survive in the Digital Age

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