Brand MarketingDMB&B Ushers New Tagline for CaddyBy Adweek Staff |September 20, 1993ShareBy Adweek Staff |September 20, 1993ShareDETROIT – D’arcy, Masius, Benton & Bowles here launched a new campaign for Cadillac last week. The new tagline for General Motor’s luxury division is ‘Creating A New Standard,’ which is the third tagline change in three years. This week Cadillac introduces advertising for the all-new Deville.Copyright Adweek L.P. (1993) Adweek Adweek