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Southwestern Bell is attempting to leverage its name recognition in the marketplace to sell its new home security systems to consumers who previously wouldn’t have considered such a service.
Two TV spots from D’Arcy Masius Benton & Bowles in St. Louis break Oct. 1 in Tulsa, Okla., the first market in which the telecommunications company is offering the new home security service. The TV ads will be followed by direct response TV and direct mail programs in Tulsa and other markets in the company’s five-state region.
The campaign is intended to capture a large middle-class homeowner market that has yet to buy into the $10.2
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