DMB&B Takes Ogilvy 2

Gianinno Creates ‘Brand Optimization Unit’
NEW YORK–D’Arcy Masius Benton & Bowles has lured two creative executives from Ogilvy & Mather’s branding unit to its flagship New York office. Marc Burkhalter and David Micklewright have joined DMB&B to form a “Brand Optimization Unit” under chief branding and marketing officer Susan Gianinno.
Burkhalter and Micklewright were previously executive director and managing director, respectively, at Ogilvy’s Brand Integration Group, started by them in 1997. The division developed multi-level branding programs for clients including IBM, American Express and Kodak.
The defectors are the first high-profile hires for Gianinno, who joined DMB&B in January after a rocky stint as chief executive at J.