Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
In an effort to acclimate companies involved in direct marketing with best-case scenarios in the area of “green” marketing, the Direct Marketing Assn. said it would conduct a series of programs covering environmental issues.
According to DMA, an 11-course curriculum, “Environmentally Responsible Marketing,” will enable marketers to “gain knowledge and tools to consider environmental outcomes in their overall direct marketing planning, strategy, and tactical decision-making.” The program is scheduled to launch Dec. 1, 2008 and run through October 2009.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in