Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK DKB and Partners has been charged with raising the profile of News 12 New Jersey’s Project New Jersey, a $2 million account.
The radio and outdoor campaign will launch Sept. 8 with the tagline, “As local as local gets.” The work will encourage the readers of central New Jersey’s weekly newspapers to tune into the local cable news station, said Debra Marshall, an agency representative.
“The idea is we’re here, we’re local, turn us on,” Marshall said.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in