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David Fuller, director of client services at The Brownstein Group in Philadelphia, takes brand immersion seriously. That’s how he found himself on the wrong side of the glass of the shark tank at agency client New Jersey State Aquarium.
Fuller, 29, who joined the shop last October, was touring the aquarium with marketing executives when he saw the shark tank.
“I saw kids standing around in amazement,” he said, “and decided to go down there and get that kind of view.”
In the name of “getting closer to the customer,” Fuller, a certified scuba diver, took the plunge into the tank.
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