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Production and talent management firm Generate has partnered with DiVide Pictures, the production firm and comic book publisher co-founded by Milo Ventimiglia (Heroes) and producer Russ Cundiff, to jointly create branded entertainment content for marketers looking to reach young male audiences on digital platforms.
DiVide has already moved its operations to Generate’s Santa Monica, Calif., offices.
The firms will co-produce all brand-sponsored digital programming concepts developed by DiVide, which has created original series and multiplatform brand campaigns for companies such as American Eagle, Cadillac and GQ.
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