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Ditch the Crowds
It was about seven months ago that TBWA\ London’s “Mountain” ad for Sony’s PlayStation 2 picked up the Grand Prix at Cannes, and the impact is obvious. Crowds have clearly struck a chord with creatives as a visual metaphor, especially for ads that seek to convey the masses of people that form communities online. Goodby, Silverstein & Partners’ “Clocks” for eBay (shown) features a crowd of people with clocks stretching out to the sea, while AOL spots (along with NetZero’s imitation ads) show users en masse outside an office building.
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