Disruptors, Take Note: The Laws of Gravity Apply to You, Says Once Upon a Farm’s CEO

Advice for emerging brands from former Annie's Homegrown boss John Foraker

john foraker jennifer garner once upon a farm
John Foraker and Jennifer Garner became co-founders for the national rollout of Once Upon a Farm—along with its original inventors—in 2017. Courtesy of Once Upon a Farm

John Foraker had the best job in the food industry, he’s often said of his two decades at the helm of Annie’s Homegrown, building the brand from niche player to household name.

@TLStanleyLA terry.stanley@adweek.com T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.