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Impossible Foods Crowned Disney’s ‘Preferred Plant-Based Burger’
Disney is the latest brand to make an Impossible decision—the decision to partner with Impossible Foods, that is. The Impossible Burger as well as other Impossible products will be available in several dishes across Disney’s theme parks in Florida and California, as well as its cruise line.
After the food tech startup’s hormone- and animal-free flagship product’s relationship with Burger King ended up a hit, Impossible has managed to nab partnerships with such brands as White Castle, Little Caesar’s and Taco Dumbo. Meanwhile, competitor Beyond’s plant-based meat products have appeared on menus at restaurant chains including Dunkin’, Bareburger, KFC and McDonald’s.
More from the plant-based meat movement:
- Watch: Does It Really Taste Just Like Meat? The Definitive Plant-Based Meat Taste Test
- 6 Standout Marketing Campaigns from the Sizzling Fake Meat Movement
- ‘Big Beef’ and Impossible Foods Square Off in Competing Ads
- Denny’s Expands Beyond Meat Burger to Restaurants Nationwide
Demand for Hand Sanitizer and Disinfecting Wipes Goes Viral Amid Coronavirus Scare
As news of the coronavirus continues to dominate headlines, impacting markets and conferences alike, new numbers show consumer demand for hand sanitizers and disinfecting wipes has surged. In terms of sheer dollar amount, U.S. online sales of liquid hand sanitizers and disinfecting wipes increased 202% from Jan. 2019 to Jan. 2020. Last month, consumers spent more money purchasing the two aforementioned products online than any month in at least the past two years.
YouTube Shows Reality of Child Incarceration With VR
YouTube is using virtual and augmented reality to advocate for prison reform. The Google-owned video-sharing platform partnered with Campaign for Fair Sentencing of Youth (CFSY)—a nonprofit that works to end extreme sentencing for youth in America—to launch Project Witness, which uses technology to show the realities of child incarceration. The seven-minute film uses 360-degree VR technology to place viewers inside a prison environment, with settings including a transport vehicle and solitary confinement cell.
- Related: Google isn’t just stepping up its YouTube projects—it also announced plans to invest $10 billion in new data centers and offices across 11 states in 2020.
Trump Re-Election Campaign Sues The New York Times Over Op-Ed
The re-election campaign for President Donald Trump is suing The New York Times over an opinion piece that ran in March last year, titled The Real Trump-Russia Quid Pro Quo. The piece, written by Max Frankel, previously executive editor of the Times from 1986 to 1994, focused on the reported dealings between the 2016 Trump campaign and Russia. The complaint, filed in New York, claimed the op-ed made “false and defamatory statements.”
Best of the Rest: Today’s Top News and Insights
- Q&A: New Dentsu Media Products and Services CEO Michael Epstein
- JCPenney’s Top Marketer Resigns After Only 9 Months
- Why Mother Is Investing in a Head of Learning and Development
- The Challenges Facing Diversity, Equity and Inclusion Leaders
- ABC News Suspends David Wright After Making Controversial Comments Captured on Hidden Camera
Ad of the Day: Amy Poehler and Rashida Jones Reunite to Remake Fairy Tales for Pure Leaf Tea
In these reimagined fairy tales, the princess refuses to hop onto a towering stack of mattresses to prove her royal lineage, Rapunzel gives herself a pixie makeover and Gretel logs a 40,000-step day by avoiding a creepy candy shack. The reworked stories, told by actress-comedian Amy Poehler in a digital content series from PepsiCo’s Pure Leaf, show what would’ve happened if these fictional characters had dug in their heels in various classic scenarios.
Agencies Share Sustainable Practices from Their Workplaces
“We offer opportunities for employees to be more sustainable such as providing a CitiBike incentive, holding an organic farmers market every week (and donating any food that isn’t purchased at the market to City Harvest). We’re moving away from single-use plastics by supplying employees with mugs and water bottles, while phasing out plastic cups and straws.”
—Colin Kinsella, CEO, Havas Media NA
“We offer eco-friendly, disposable kitchen items that supplement our reusable plates, bowls, mugs, glasses and utensils. All disposable kitchen items are biodegradable and made from sustainable materials, but we encourage our T3ers to “reuse” whenever possible. The T3ers with their own reusable water bottles and coffee cups get high praise from the Office Management Team. We’d love to see our kitchens without disposable items in the near future.”
—Kasey Mitchell and Kylie Kowalski, office managers, T3