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CHICAGO Disney Parks and Resorts will launch its first global advertising campaign to back a promotion in which it attempts to make attendees’ wildest dreams come true.
The push, themed “When dreams come true,” connects all of the company’s parks, from its signature Disneyland and Disneyworld resorts in the U.S. to attractions in Paris, Tokyo and Hong Kong. The ads, created by Publicis Groupe’s Leo Burnett in Chicago, independent mcgarrybowen in New York and Disney’s in-house creative team, will employ directors Tarsem, Leslie Dektor and Annie Leibovitz, who will shoot both a celebrity-based print campaign and a filmed spot.
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