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LOS ANGELES Message to cable operators from Robert Iger: VOD is too complicated.
The Disney CEO said Thursday that cable TV companies need a Google-like search mechanism if VOD is to reach its full potential. Type in “rat DVD” at Google and you’ll easily find Ratatouille, he said, but that’s far from the case for VOD.
He said he’s had better luck at Time Warner Cable’s Web site when seeking programming than with a TV remote control: “And if I want to find something VOD-related, oh my God!”
Iger was the keynote speaker Thursday at the Sanford C.
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