Disney Celebrates Mickey Mouse's 90th Birthday With an Immersive Pop-Up Exhibit

Because people can't get enough of M-I-C-K-E-Y

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

To celebrate Mickey Mouse’s 90th birthday, Disney created Mickey: The True Original Exhibition, a 16,000 square-foot immersive exhibition. Visitors can walk through various rooms and view works of art inspired by Mickey’s 90-year history, like Sorcerer’s Way and the Cosmic Cavern, as well as purchase exclusive merchandise. Artist and curator Darren Romanelli also created a room called The Collection where various Mickey Mouse branded products are showcased.

The exhibit opened to the public on November 8, runs through February 10 and is located in New York City’s Chelsea neighborhood.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in