Disney Accelerates Its $600 Mil. Media Review

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Unlike most blue-chip media reviews, The Walt Disney Co.’s buying and planning search will be conducted at a blistering pace. And agency executives agreed that price is likely to be the most important factor.

“They’re using all the strategies they can to maximize their dollars,” said one executive. Last year, Disney spent just under $600 million on measured media, according to CMR.

Although

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