Discover the Proud, Pagan, Lovably Bizarre Traditions of the Black Forest Gummy Harvest

Joan Creative gets surreal and suggestive with candy campaign

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Meet the People of the Black Forest.

We’re not talking about the the real Black Forest in Germany, but a fictional locale where folks stroll around in suits of straw, play ginormous alpenhorns, and engage in silly suggestive rituals to harvest gummy candies from trees.

In their wacky world, “So Juicy, Ja!” is the standard greeting, shout of excitement or expression of choice for just about any situation.

It’s also the tagline of agency Joan Creative’s audaciously absurd first campaign for Ferrara’s Black Forest brand.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in