Dirty Water Unveils Online Portion of Juice Campaign

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NEW YORK — Dirty Water Integrated has launched a new Web site for Naked Food-Juice, the first element in an integrated advertising and viral campaign that will support the beverage brand in New York, Los Angeles and regional markets in 2003.

The Web site (http://www.nakedjuice.com/), which promotes the line of all-natural juices and fruit smoothies, is organized to allow consumers to search for juices by juice category, specific nutrient or lifestyle needs.

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