Dirt Devil Taps DDB for Launch

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A board member’s referral helped DDB Chicago land ad duties for Dirt Devil’s largest-ever product launch.

DDB’s campaign is set to break in September, said Deborah Holtkamp, Dirt Devil’s director of marketing communications. While billings were not disclosed, the subsidiary of Royal Appliance spent $25 million on ads last year, according to Competitive Media Reporting, and a major portion of its outlay this year is expected to back its yet-to-be unveiled line of vacuum cleaners.

“It’s a substantial investment that they are making for this national launch,” said Bob Klein, senior vice president and group account director at DDB.



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