Dirt Bedevils Homes in Stanley Steemer Ads

Young & Laramore’s first work for Stanley Steemer suggests that professional carpet cleaning should be a housekeeping ritual, not just a reaction to a major spill.

The Indianapolis shop’s national TV, print and radio campaign breaks today. The tagline “Living brings it in. We take it out” replaces the long-running “Tough on dirt, gentle on carpet.”

TV and print ads feature people pumping gas, walking in construction zones and running up and down school-bus aisles, eventually bringing home dirt that ends up in the carpet.

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