Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Rapp Collins has been awarded a $20 million DirecTV project following a review.
The Irving, Texas-based Omnicom agency triumphed over one other finalist, Publicis Dialog of Salt Lake City.
Sources said the assignment will include television, print and direct mail, targeting consumers in secondary markets such as Syracuse, N.Y.
It was not immediately clear how the new initiative will dovetail with current efforts by lead agency Deutsch/L.A., Marina del Rey, Calif. Representatives of the shop were not available for comment at press time.
Bob Marsocci, a DirecTV representative, confirmed Rapp Collins’ appointment, saying, “We have selected them for a marketing assignment, although we have yet to sign a contract.”
John Jastrem, chairman and CEO of Rapp’s Dallas-area office, declined comment, except to call the account “the big-gest win we’ve had this year.”
The DirecTV business continues a growth streak at Rapp, which saw a 66 percent increase in billings last year and the addition of...
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in