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C-E/West Breaks Otherworldly Campaign
LOS ANGELES–A kooky investigative reporter is baffled by a “growing conspiracy” of contented TV viewers in a new image campaign for DirecTV.
The campaign, part of the El Segundo, Calif.-based client’s annual $150 million marketing effort, breaks nationwide today. Three humorous 30-second TV spots from Campbell-Ewald/West, Los Angeles, depict an intrepid reporter who is convinced a strange phenomenon is at work around him. He sees that people have access to movies and improved TV viewing in their homes, but can’t seem to pinpoint why.
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