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NEW YORK The Super Bowl, at least for DirecTV, will be this Sunday.
On Fox Sept. 13, the satellite TV service will premiere six new, nontraditional, 60-second commercials featuring actor/comedian Tom Arnold touting the different features of its service during Fox’s National Football League telecasts.
It’s common practice for some advertisers like Anheuser-Busch or Pepsi to create multiple new commercials for airing in the Super Bowl, but unusual for one to do so for the opening Sunday games of the NFL season.
But to DirecTV, Sunday’s NFL opener is one of its most important days of the year to reach and interest new customers in its NFL Sunday Ticket package, where viewers can see every NFL game, every Sunday.
While
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