Direct General Shifts Media Business

MediaCom inherits the account from Cramer-Krasselt

Direct General has shifted its media business to MediaCom in New York.

Annual media spending for the car insurance company is estimated at $20 million.

Cramer-Krasselt in New York had handled the assignment since 2009, when Direct General parked all of its creative and media business at the agency. That shift came after a review that was managed by The Bedford Group in Atlanta.

MediaCom, a unit of WPP Group, referred calls to Nashville-based Direct General, which confirmed the hire.

Creative responsibilities, meanwhile, have shifted in-house, with Direct General using shops on a project basis as needed, according to the company. C-K’s tenure on the brand ended last month, an agency representative said.