DiNoto Works Out for Equinox

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NEW YORK Equinox Fitness, a national chain of upscale gyms, has awarded its estimated $10 million account to DiNoto here, after considering at least three agencies for its advertising, the client confirmed.

The New York-based client will rely on DiNoto to create a brand campaign that will support the chain’s expansion in various markets across the country. The chain currently operates 28 clubs in New York, Chicago, California and South Florida, and plans to open four more by the end of the year.

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