By Hank Kim
NEW YORK–The ad account of the Plaza Hotel, a Manhattan landmark, has been awarded to DiMassimo. The shop will handle creative duties, media planning and buying for the hotel, which has an estimated ad budget of $1-2 million. The Plaza is operated by Fairmont Hotels.
‘The Plaza Hotel is a New York icon, and we consider ourselves specialists in icons,’ said DiMassimo president Mark DiMassimo.